Marketing Ops, RevOPS, and Business Intelligence

Millions of marketing dollars are flushed down the drain every year. Organizations invest in events, digital campaigns, sales enablement, you name it - and they struggle to connect the spend with pipeline/revenue.

That’s where MOBI Solutions comes in. We’ve worked with companies across all industries and stages of growth to create transparency and scalability within the revenue team.

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Analytics and Intelligence

Do you feel like you’re flying blind? Don’t have the money to spend big on BI tech? We’ve got you covered.

MOBI helps clients extract customer data from their existing tools to gain actionable insights, such as:

  • Understanding your Ideal Customer Profile (ICP)

  • Mapping out your customer lifecycle

  • Identifying important benchmark KPIs for growth, such as

    • Customer Lifetime Value

    • Customer Acquisition Cost

    • Churn Rate

    • Time to Close

    • Pipeline Coverage

    • NPS

MarTech Management

MarTech Management

Platform Ops

Day-to-day administration of your MarTech suite.

Let’s partner together to:

  • Tighten up your MQL handoff process

  • Ensure every qualified lead gets in front of sales at just the right time.

  • Deliver personalized, relevant nurture to every marketable person in your database.

  • Have a seamless sync between Marketo and Salesforce.

Campaign Ops

Ongoing support for email, event, webinar, digital marketing, and all other types of campaign.

Spend less time clicking buttons and more time generating revenue with our scalable model for campaign execution.

Custom Projects

Custom MarTech / CRM Projects

Have a specific need or project? Let’s chat! Some of our most popular projects include:

  • Marketing Automation Platform - technology audit

  • Implementations & migrations

  • Lead Lifecycle modeling

  • Lead Scoring

  • Engagement Programs & nurture

  • Compliance management

  • SFDC/CRM integrations

  • Program templates & training

  • Reporting & analysis

  • Marketing Attribution

Marketo Training

Whether your team is new to Marketo or ready to take their industry knowledge to the next level, we’ll develop a personalized curriculum to get everyone comfortable and confident working in your Marketo instance.

If you’re looking to get your team Marketo-certified, we’ve got training just for that.

Personalized Marketo Training

Tools we’ve used >>

  • Adobe Marketo Engage, Hubspot, Mailchimp

  • Salesforce, Hubspot, Pipedrive, Microsoft Dynamics, Custom CRM’s

  • Adobe Marketo Measure (Bizible), Domo, Tableau, PowerBI, Google Analytics

  • DemandBase, 6Sense, RollWorks, Terminus

  • Adobe Workfront, Asana, Jira, Trello, Basecamp, Airtable

  • There’s a long list, but let’s call out some of our favorites: Zapier, WordPress, SquareSpace, GoToWebinar, ON24, Drift, Zoom, Marketo Dynamic Chat, Hootsuite, Salesloft, Outreach, PFL, Seismic, HighSpot, ZoomInfo, SurveyMonkey, Typeform, LeanData, RingLead

Our combination of technical and strategic experience helps revenue teams make data-driven decisions.