The Unlikely Partnership between Marketing Ops and Content Marketing in B2B SaaS
Content Metrics is King?!
Building an Analytics-First Culture: A Practical Guide for SMB Marketing Teams
We're marketers. We don’t have time to analyze and act on our own internal data. But if we don't make time, we'll never have time. This post delves into the importance of fostering an analytics-first culture, defining what it entails, and offering actionable steps to embed it within marketing teams.
Coverage isn’t just a Sales thing
Anyone who’s worked in RevOps long enough knows the ~thrilling~ activity that is calculating pipeline coverage.
All jokes aside, it truly is a simple and effective way to predict bookings.
That’s great for sales, but did you know marketers can also leverage the concept of coverage to make sure they are on track for hitting their own OKRs?
